20+ Engaging (and Fun!) Instagram Story Ideas for Leaders

content marketing social media Oct 20, 2022
Blog Image Alt Attribute 20+ Engaging and Fun Instagram Story Ideas for Leaders

Content block got ya down? If you are struggling with filling up your content calendar for Instagram, here are 24 Instagram story ideas to help you keep your audience engaged, informed, and maybe even a little entertained.


24 Engaging and Fun Instagram Story Ideas for Leaders


1. Share Your Organization’s Story

People love to know the history of a brand or business, so share your story on Instagram! This is a great way to connect with your audience and give them insight into who you are and what you do.


2. Highlight Your Team Members

Your team is what makes your organization run, so highlight them on Instagram! Showcase their individual stories and let people get to know the people behind the scenes.


3. Share Customer Testimonials

Nothing speaks louder than a satisfied customer, so feature customer testimonials. Show potential customers that you’re trustworthy and provide quality products or services.


4. Offer Discounts And Promotions

Everyone loves a good deal, so offer discounts and promotions. This kind of story may just increase sales and attract new customers.


5. Showcase Your Products Or Services

By showcasing your products or services, you will make sure people know what you’re selling. This is sure to generate interest and get people talking about your business.


6. Share Behind-The-Scenes Content

People love getting a sneak peek into how things are made or done, so share some behind-the-scenes content. This will give people an inside look at your business and build excitement for your work.


7. Share Industry News

Keep your followers up-to-date on all the latest industry news. Position yourself as an authority in your industry and show that you’re always on top of the latest trends.


8. Offer Tips And Advice

People always look for helpful tips and advice. Show that you’re an expert in your field and help people solve problems they may be having.


9. Share User-Generated Content

Encourage your fans and followers to share their own content featuring your products or services! You’ll get free marketing and show off your happy customers.


10. Collaborate With Other Brands Or Businesses

Teaming up with other brands or businesses is a great way to reach a new audience and grow your following. This can help form lasting relationships with other leaders in your industry.


11. Host A Contest Or Giveaway

Everyone loves a good contest or giveaway, so host one! This can be a good way to increase engagement and attract new followers.


12. Go Live On Instagram

Going live on Instagram is a great way to connect with your audience in real time. Take the opportunity to answer questions, share exclusive content, and give people a behind-the-scenes look at your organization.


13. Share Before-And-After Photos Or Videos

Share some before-and-after photos or videos if you offer products or services that produce results. Show off what you do and the results people can expect from working with you.


14. Give A Tour Of Your Office Or Workspace

People love getting a peek into other people’s lives, so give them a tour of your office or workspace on Instagram! Show off your organizational culture and give people an inside look at what it’s like to work with you.


15. Highlight Your Partners Or Sponsors

If you have any partners or sponsors, be sure to highlight them. Show your appreciation for their support and give them some exposure to your audience.


16. Offer Sneak Peeks Of New Products Or Services

If you have any new products or services in the works, offer some sneak peeks of them. Generate interest and get people excited for what’s to come.


17. Share Customer Testimonials Or Reviews

If you have any positive customer testimonials or reviews, share them! Show potential customers that you’re a trusted and reliable business.


18. Offer Discounts Or Coupons

Everyone loves a good deal, so offer some discounts or coupons. Try to attract new customers and show appreciation for your existing ones.


19. Share Photos Or Videos Of Your Products In Use

If you sell physical products, share some pictures or videos of them being used. Show potential customers how your products can be used and the benefits they offer.


20. Host A Q&A Session

Hosting a Q&A session is a great way to connect with your audience and answer their questions. Show off your expertise and build trust with potential customers.


21. Share User-Generated Content

If you have any user-generated content (photos or videos), share it. This is a great way to show off your happy customers and their results with your products or services.


22. Host A Contest Or Giveaway

Hosting a contest or giveaway is a great way to engage your audience and attract new followers. This is also a great opportunity to promote your products or services.


23. Offer Exclusive Content Or Deals

People love getting access to exclusive content or deals, so offer some! Show appreciation for your followers and give them an incentive to keep following you.


24. Share Photos Or Videos Of You In Action

Show off your personal brand by sharing photos or videos of you in action. It’s an excellent way to humanize your business and connect with potential customers on a personal level.

No matter what sort of business you’re in, there’s an Instagram Story idea on this list that will work for you! So get out there and start sharing some engaging content with your followers today - they’ll appreciate it, and you never know where it might lead tomorrow.

We'd love to share our approach to content strategy as well as our A.R.T. of Engagement Framework for creating content with purpose. Let us help take the guesswork out of marketing so you can connect with the right audiences.


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