10 Types of Marketing Collateral Pieces Every Nonprofit Should Publish

nonprofit marketing Mar 06, 2023

Marketing collateral is a way for nonprofits to reach out to potential donors. It includes a variety of materials such as brochures, fliers, newsletters, and even press releases. By creating effective marketing collateral, nonprofits are able to get the word out about their cause and mission in an organized and efficient way. This type of outreach allows for more engagement with the target audience and can lead to more donations, volunteers, and support.

Additionally, marketing collateral can help to spread awareness of the nonprofit’s mission and goals, further reinforcing its message and facilitating greater involvement from the public. It is important for nonprofits to ensure that their marketing collateral is well-crafted and tailored to the interests of their target audience in order to be effective. 

Additionally, it is important for nonprofits to have an organized approach to distributing their marketing collateral in order to maximize its reach and efficacy. This involves taking the time and intention to build a content marketing strategy that establishes you organization's authority in the space, demonstrates relevance, and builds trust with the audience they want to engage further. Today, both digital and print media need to be integrated into an overarching plan, taking into account different demographics within the audience. Ultimately, by developing effective marketing collateral, nonprofits can increase engagement to help nurture raving fans for its mission.

So what kind of marketing collateral should be considered in a comprehensive communications strategy that promotes the nonprofit's cause? There is a variety of marketing collateral pieces that can be used to effectively promote their mission and engage with supporters. Some of the key pieces to consider include:

  1. Brochures and Flyers: These are great for providing an overview of the nonprofit’s mission, programs, and impact. They can be used for events, mailings, or in-person meetings.

  2. Annual Reports: Annual reports showcase the nonprofit’s accomplishments over the past year, including financials and impact metrics. They can be distributed to donors, volunteers, and other stakeholders.

  3. Impact Reports: These are similar to annual reports but focus specifically on the impact of the nonprofit’s programs and services. They are great for showcasing the difference the nonprofit is making in the community.

  4. Case Studies and Success Stories: These pieces highlight individual stories of people who have benefited from the nonprofit’s programs or services. They can be used to inspire donors, volunteers, and supporters.

  5. Social Media Graphics: Social media is a powerful tool for nonprofits to connect with supporters and promote their cause. Graphics and visuals can be used to catch people’s attention and share key messages.

  6. Video Content: Video content is becoming increasingly popular and can be a powerful tool for nonprofits. Videos can be used to tell stories, showcase impact, and promote events.

  7. Infographics: Infographics are a great way to present complex data and information in a visually appealing way. They can be used to showcase impact metrics or highlight key statistics about the nonprofit’s work.

  8. Email Newsletters: Regular email newsletters are a great way to keep supporters up-to-date on the nonprofit’s work, upcoming events, and volunteer opportunities. They can also be used to showcase impact and highlight success stories.

  9. Press Releases: Press releases can be used to announce new programs or services, partnerships, or upcoming events. They can help to generate media coverage and raise awareness of the nonprofit’s work.

  10. Website Content: A nonprofit’s website is often the first point of contact for potential supporters. It’s important to have clear, engaging content that highlights the nonprofit’s mission, programs, and impact. This can include written content, images, and videos.

As you can see there are many ways to engage the perfect audience across different mediums and channels. Which of the items on the list have you had success with to date?

We'd love to share our approach to content strategy as well as our A.R.T. of Engagement Framework for creating content with purpose. Let us help take the guesswork out of marketing so you can connect with the right audiences.


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