20 StoryBrand Tips That Will 10X Your Effectiveness

storybrand Feb 18, 2024

Are you interested in leveraging the power of the StoryBrand copywriting framework for your ministry?

With so much noise and competition, it's crucial for organizations to effectively communicate their mission and engage their audience in a way that creates loyal followers.

The StoryBrand framework can help your team define clear and compelling storytelling that resonates with your audience's needs and desires, leading to more meaningful connections.

Here's 20 core truths about using StoryBrand for nonprofit leaders:

1. Identify the hero of your story: your audience. Center your messaging on the people you serve, not just your organization.

2. Clearly define the problem your nonprofit addresses. Use simple, relatable language to describe the issue.

3. Position your nonprofit as the guide, not the hero. Showcase how you have the experience and empathy to help the hero overcome their challenges.

4. Communicate a clear and compelling vision of success. Describe what the world looks like when your mission is accomplished.

5. Articulate the stakes. Explain what is lost if the problem goes unsolved, emphasizing the urgency of your cause.

6. Simplify your call to action. Make it clear and easy for your audience to take the next step in supporting your cause.

7. Use testimonials and stories of transformation to build trust. Share success stories where your nonprofit helped individuals or communities overcome their challenges.

8. Ensure your messaging passes the "grunt test"—can someone quickly understand what you do, how it makes their life better, and how they can engage, with minimal effort?

9. Incorporate a direct call to action (Donate, Volunteer, Support) and a transitional call to action (Learn More, Join Our Newsletter) to guide potential supporters on their journey.

10. Clarify your brand message across all platforms. Consistency ensures your story is recognized and remembered.

11. Educate your team on the StoryBrand framework to ensure unified messaging in all communications.

12. Audit your current marketing materials and website through the lens of StoryBrand to identify areas for improvement. If you've never taken an end-to-end look at StoryBrand, try downloading the StoryBrand Marketing Report.

13. Create a sense of community around your cause. Use storytelling to foster a feeling of belonging among your supporters.

14. Leverage the power of empathy and authority in your messaging to demonstrate understanding and capability.

15. Keep your audience engaged with regular updates that highlight progress, success stories, and ongoing needs.  Remember it's their journey, not yours.

16. Utilize the StoryBrand BrandScript to outline and refine your messaging strategy on new projects.

17. Focus on simplicity and clarity over comprehesive and cute. Avoid jargon and complex language that could alienate, confuse, and turn off your audience.

18. Incorporate visual storytelling elements, such as photos and videos, to complement and enhance your written narrative.

19. Continuously gather feedback from your audience to refine and adapt your StoryBrand messaging.

20. Remember, effective StoryBrand messaging is a journey, not a one-time task. Revisit and revise your approach regularly to stay relevant and engaging.

By applying these principles when using StoryBrand, you can craft compelling narratives for your ministry organization that resonate deeply with your specific audiences, driving engagement, support, and action for your cause.  We call that #ContentWithPurpose.  If you need help applying StoryBrand to your messaging, let's talk!

We'd love to share our approach to content strategy as well as our A.R.T. of Engagement Framework for creating content with purpose. Let us help take the guesswork out of marketing so you can connect with the right audiences.


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