The Campaign Landing Page
Write and Plan the One Page Your Giving Tuesday Campaign Needs.
Build the page every donor visits, from your headline to your button. You finish with a complete page plan and a launch checklist.
START BUILDING YOUR CAMPAIGN PAGE →
THE PROBLEM
Give Your Campaign One Place To Do Its Job.
Many Giving Tuesday campaigns send donors to a homepage full of menus, programs, and buttons. A donor with a few seconds has to guess where to click.
A campaign landing page gives every donor one message and one button. You plan the headline, the story, the button, and the trust signals before you open any website builder. The result: your team knows what the page says and what it asks before a single section gets built.
WHY IT WORKS
A Page Plan Built For Real Ministry Teams.
No Design Skills Needed
Every lesson is written in plain language. You do not need a design or tech background to follow along.
Built For Small Teams
This plan works whether you have a full development staff or you are running the campaign alone.
Twelve Short Lessons
Four modules take you from your page address to your launch checklist.
THE STAKES
Give Every Visitor A Clear Next Step.
A page with too many asks makes a donor stop and think. A donor who stops to think may leave. A page with one job and one clear button keeps every visitor moving toward the gift. A written page plan sets this up before Giving Tuesday week ever starts.
THE FOUR STEPS
A Simple Process. A Stronger Page.
Set The Page's
One Job
Choose your page address, pick the one ask, and write your core message in a single sentence.
Write Your Words
Draft your headline, your subheadline, your story paragraph, and your button text.
Plan Your Layout
Build a 5-section wireframe, choose your trust signals, and set what the eye sees first.
Check Before You Launch
Walk through the 6 working parts and the 4 conversion killers with your launch checklist.
THE BENEFITS
Build Your Page With Real Confidence.
Having a finished page plan means you are not writing your page the week it launches.
Never send donors to a page you have not planned.
You already know your headline, your story, your button, and your trust signals before you open a website builder. You save the time normally spent debating wording mid-campaign. You reduce the risk of a cluttered page. You send donors to a page your whole team already agrees on.
A SIMPLE 3-STEP START
Get The Course
Get instant access to all 12 lessons, the Landing Page Worksheet, and the Launch Checklist.
Work Through It At Your Own Pace
Move through the four modules in one sitting or spread across a few days.
Build With A Plan
Take your finished page plan to your website builder, or hand it to a team that can build it for you.
Meet Kenny Jahng.
Kenny Jahng is a certified StoryBrand guide and the founder of Big Click Syndicate, a consultancy serving nonprofits and ministries.
For over a decade, he has worked directly on Giving Tuesday campaigns for cause-driven organizations, building the exact strategy this course teaches.
He built this course because many nonprofits do not have a strategist on staff ready to plan a Giving Tuesday page. They have a small team, a deadline, and a lot of pressure to get Giving Tuesday right.
This course hands you the same page-planning process his own clients get, so you can build it yourself, or bring it to his team once it is done.
WHAT'S INCLUDED
The Campaign Landing Page
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Module 1: What Your Landing Page Needs to Do
3 lessons- Lesson 1.1: Why Your Campaign Needs Its Own Page
- Lesson 1.2: The One Job Your Page Has
- Lesson 1.3: Bringing Your Core Message to the Page
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Module 2: Writing the Page
3 lessons- Lesson 2.1: Your Headline and Subheadline
- Lesson 2.2: The Story Section
- Lesson 2.3: Your Call to Action, Written Right
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Module 3: The Page Layout
3 lessons- Lesson 3.1: The Wireframe, Section by Section
- Lesson 3.2: Trust Signals That Actually Work
- Lesson 3.3: Images and Visual Hierarchy
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Module 4: From Draft to Live
3 lessons- Lesson 4.1: Your Complete Landing Page Checklist
- Lesson 4.2: Common Mistakes That Kill Conversions
- Lesson 4.3: Congratulations
A Practical Course With Ready-To-Use Tools.
This course is built as a working session. Several lessons include a worksheet that makes the plan concrete. You get two downloadable companion tools:
LANDING PAGE
WORKSHEET
Fill in as you go.
LAUNCH
CHECKLIST
Check every box before your page goes live.
Plan your page. Check every box.
Walk into Giving Tuesday with a page your team already agrees on.
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