Giving Tuesday Campaign Blueprint
A Step-by-Step Strategy System for Nonprofit and Ministry Leaders.
Get a step-by-step system for building your Giving Tuesday campaign, from your goal down to your core message. You finish with a real plan instead of a blank page and a deadline.
START CREATING YOUR GIVING TUESDAY CAMPAIGN →
THE PROBLEM
Go From Scattered Appeals To One Clear Plan.
Most Giving Tuesday campaigns start the same way. An email goes out. A few social posts follow. Nobody agreed on the goal ahead of time.
Building a real campaign blueprint changes how your whole team shows up to Giving Tuesday. Instead of writing appeals on the fly, you work from one plan everyone already agrees on. The result: your team knows the goal, the ask, the calendar, and the message before a single email gets written.
WHY IT WORKS
A Practical System For Real-World Ministry Teams.
No Prior Experience Needed
Every lesson is written in plain language. You do not need a marketing background to follow along.
Built For Small Teams
This system works whether you have a full development staff or you are running the campaign alone.
Finished In An Afternoon
Twelve short lessons, four modules. You can build your full blueprint in one sitting.
THE STAKES
Stop Guessing At What Actually Works.
Running a campaign without a written plan means every decision gets made under pressure. The goal shifts depending on who you ask. The ask changes from email to email. Nobody agrees on what a good result even looks like until after the day is over. A written blueprint fixes this before Giving Tuesday week ever starts.
THE FOUR STEPS
A Simple Process. A Stronger Campaign.
Set Your Goal
And Your Ask
Walk away with a dollar goal, a donor goal, a story goal, and one clear ask you can say in a single sentence.
Build Your Calendar
Get a five-phase campaign calendar and a touchpoint map built around your own Giving Tuesday date.
Write Your Core Message
Turn your ask into one sentence that works across your landing page, your emails, and your social posts
Put It All Together
Finish with all eight 8 parts of your blueprint connected into one plan, ready to hand to your team or to ours.
THE BENEFITS
Walk Into Giving Tuesday With Real Confidence.
Having a finished blueprint means you are not writing your campaign the week it launches.
Never walk into Giving Tuesday wondering what you are even asking for.Â
You already know your numbers, your ask, and your message before you write a single asset. You save the time normally spent arguing over strategy mid-campaign. You reduce the risk of mixed messaging across email and social. You walk into your biggest fundraising day of the year with a plan your whole team already agrees on.
A SIMPLE 3-STEP START
Get The Course
Get instant access to all 12 lessons, the Campaign Blueprint Worksheet, and the Task Tracker.
Work Through It At Your Own Pace
Move through the four modules in one sitting or spread across a few days.
Walk In With A Plan
Bring your finished blueprint into Giving Tuesday, or hand it to a team that can build it for you.
Meet Kenny Jahng.
Kenny Jahng is a certified StoryBrand guide and the founder of Big Click Syndicate, a consultancy serving nonprofits and ministries.
For over a decade, he has worked directly on Giving Tuesday campaigns for cause-driven organizations, building the exact strategy this course teaches.
He built this course because most nonprofits do not have a strategist on staff ready to work on Giving Tuesday appeals. They have a small team, a deadline, and a lot of pressure to get Giving Tuesday right.
This course hands you the same planning process his own clients get, so you can build it yourself, or bring it to his team once it is done.
WHAT'S INCLUDED
Giving Tuesday Campaign Blueprint
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Module 1: Why Giving Tuesday, Why Now
3 lessons- Lesson 1.1: What Giving Tuesday Actually Is and Why It Works
- Lesson 1.2: Setting Your Campaign Goal
- Lesson 1.3: Choosing Your One Big Ask
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Module 2: Building Your Campaign Calendar
3 lessons- Lesson 2.1: The Giving Tuesday Timeline, Weeks Before to Weeks After
- Lesson 2.2: Mapping Your Key Touchpoints
- Lesson 2.3: Assigning Roles and Deadlines
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Module 3: Clarifying Your Message
3 lessons- Lesson 3.1: Why Most Campaign Messaging Falls Flat
- Lesson 3.2: The Donor as Hero
- Lesson 3.3: Writing Your Campaign's Core Message
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Module 4: From Blueprint to Built
3 lessons- Lesson 4.1: Your Complete Campaign Blueprint
- Lesson 4.2: Recap and Your Next 30 Days
- Lesson 4.3: Congratulations
A Practical System With Ready-To-Use Tools.
This course is a 12-step program built like a working session, not a lecture. Several lessons include a practical worksheets to make the framework concrete. You get two downloadable companion tools:
CAMPAIGN
BLUEPRINT
WORKSHEET
Fill in as you go.
TASK
TRACKER
Assign every part of
your calendar to a real
owner and a real date.
Set your goal. Build your calendar. Write your message.
Walk into Giving Tuesday with a plan your team already agrees on.
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